Trovam Fair is holding its fourteenth edition, now firmly established within the cultural and professional calendar.

The fourteenth edition of the Valencian Music Fair Trovam will take place between Thursday, November 12 and Saturday, November 14 in Castelló de la Plana. The event is fully consolidated in the city's cultural calendar and in the agenda of industry professionals thanks to an extensive program of concerts and activities. On the other hand, students from various educational centers in the Valencian Community and Spain will attend the sessions of Trovam+, a training project developed in collaboration with the Alfonso X el Sabio University. This year, the artistic lineup includes more than 45 performances, most of them with free admission, on different stages across the locality. Consequently, the role of the Fair must be highlighted when it comes to showing the diversity of the indigenous music scene with the presence of figures linked to popular culture such as Pep Gimeno ‘Botifarra’, Sandra Monfort, and Noelia Llorens ‘Titana’, and performers of modern genres such as Arre-A.K., Bernal, La Xica, Perfecto Miserable, or Romàntic Dimoni. Bands arriving from other parts of the country will also play, such as Anna Ferrer, Brighton 64, Cervatana, Depresión Sonora, La Perra Blanco, Rebrote, Repion, or Toundra. On the other hand, the activities for sector agents include debates on the strategic role of fairs, the problem of noise at concerts, and the exploitation of songs once they have already been released. In addition, Varry Brava and La Bien Querida will star in Les Converses del Trovam. The professional programming includes presentations by collaborating entities such as the Society of Artists, Performers or Executants (AIE), the Navarra Music Commission (NMC), Es_Música, or the Professional Association of Representatives, Promoters and Managers of Catalonia (ARC).

46 performances in three days
The Auditori de Castelló, the Teatre Principal, the venue La Bohemia, and El Terra will be the stages through which 46 musical projects will pass during the Trovam Fair. Thus, the novelties of our music scene will be shown with the preview of the spectacle El Poble Mana by Pep Gimeno ‘Botifarra’; the tribute to Valencian tradition conceived by Sandra Monfort under the title Terra de Guapes; the presentation of the album Llum, new work by Noelia Llorens ‘Titana’; the debut in the city of the songs from Acabará fatal, an album released by the indie-rock group Perfecto Miserable last summer; and the tunes of Romàntic Dimoni, the new project by Carles Caselles (Smoking Souls). At Trovam, the pop compositions of AnimalPersona, Brilla Carmen, and Sanspok will also be heard. More forceful will be the rock bands Bernal, Desert Vipers, La 126, Momo, Nadia Sheikh, Palo Domado, and Stereozone. On the other hand, the most festive proposals will arrive at the hands of the formation Arre-A.K. and the singers La Xica and Quinto. In addition, there will be space for more experimental sonorities around electronics with the duo formed by Abraxas and Hugo Mas and the artist Saurí, who uses artificial intelligence tools. Singer-songwriters Feliu Ventura, Maria Faubel, Nacho Casado, and Tomàs de los Santos, as well as jazz vocalist Sara Dowling and the family music group Ramonets, complete the Valencian presence at the Fair. The event will also showcase some of the most prominent Spanish bands of the moment. Among them, it is worth mentioning Depresión Sonora, who x-rays the state of anxiety of Generation Z to the rhythm of post-punk; Repion, an alternative rock duo who will arrive with the album 201 under their arm; Rebrote, a project led by Iñaki “Uoho” Antón where former members of Platero y Tú and Extremoduro reunite; Cervatana, with a fusion of dark techno, experimental rock, and dystopian narrative; La Perra Blanco from Cádiz, one of the best rock’n’roll guitarists today; Toundra, a progressive instrumental rock group returning to the stages with the album Siete; Brighton 64, who will arrive in Castelló as part of their farewell tour; and singer Anna Ferrer, who will bring to the Teatre Principal the spectacle Pa, where she frees herself from the family tradition of bakers. All these performances are paid and tickets are on sale through the Fair's website. Finally, Trovam will be enriched with proposals coming from the Basque Country (the urban music of Hofe and the post-rock of Marte Lasarte), Navarre (the trap of Kiliki and the pop of Rüdiger); Catalonia (the reggae of Les Testarudes, the soul and funk of OKDW, and the kitsch cabaret of Paco Pecado), Castile and León (the folklore of Dulzaro), Madrid (the rock of Anaut and the radical electronics of VVV [Trippin’you]); and the Balearic Islands (the indie-rock of Negre). Finally, the presence of the Chilean composer, singer, and drummer Cancamusa must be highlighted, who will land in Castelló de la Plana to offer the pop of her latest album, Dopamina.

Professional activities: debates, meetings, and presentations
Dozens of accredited agents will be able to attend three roundtables. First, on Thursday, November 12, the session From the showcase to the ecosystem: the strategic role of music fairs will be held, where the importance of events such as Trovam will be examined. During that same day, the problem of noise at concerts will be addressed thanks to the initiative of the Association of Show Technicians of the Valencian Country (ATEPV). And a day later, the debate The song after the song: production, authorship, and exploitation will take place with the collaboration of the General Society of Authors and Editors (SGAE). Like every year, Les Converses del Trovam will allow the public to get to know firsthand some of the most interesting projects on the state music scene. This year, the protagonists will be Varry Brava and La Bien Querida. The former will recall their origins in the locality of Orihuela and explain how they are handling the temporary hiatus they announced in May of last year. On the other hand, Ana Fernández-Villaverde, real name of La Bien Querida, will review her career and give details about her current tour, LBQ Tour. In addition, it must be highlighted that this year's Trovam incorporates another space that gives a voice to artists and their managers. This activity will feature Dulzaro, Hofe, La Perra Blanco, Les Testarudes, and Romàntic Dimoni with their respective representatives. The strategic partners of the Fair will also be present to make their activities known. This year there will be the Society of Artists, Performers or Executants (AIE), which will inform attendees about its Welfare and Training Services (SAF); the Navarra Music Commission (NMC); Es_Música, Music Federation of Spain, which will provide details on the initiatives Music by Spain and Girando por Salas; and the Professional Association of Representatives, Promoters and Managers of Catalonia (ARC). In addition, FORMA, Forum of Managers; the Valencian Association of Music Companies (ASVEM); the Cartography of Women and Dissidences in the Music Industry by Women of the Music Industry (MiM); and the Galician Agency of Cultural Industries, promoter of the PALCO fair, will be presented. In addition, Trovam facilitates contact between artists, promoters, and programming venues through slow meetings. In this way, bookings in venues and festivals in the Valencian Community and the State are incentivized. Young promoters and backliners, technical staff who make live shows possible, will also meet at the next edition of Trovam.

The training of future professionals
Trovam+ is the training project jointly developed by the Fair and the Alfonso X el Sabio University. Students from the Master's in Live Music Management and the MBA in Music Business from the aforementioned center in the Spanish capital will attend, as well as students from the Master's in Music Industry at the Institute for Continuing Education-IL3 and the University of Barcelona, and students from the Universitat Jaume I of Castelló and the Vila-roja Secondary Education Institute of Almassora. The Trovam+ program includes four training sessions that will address different aspects of musical creation and business. The first of the classes will focus on communication tools applied to the industry and will be taught by Selma Alabau, a member of Hook Management, an agency that works with artists such as Mikel Izal, Miss Caffeina, or Nena Daconte, among others. The second workshop will address the tools and strategies that managers implement when directing an artistic career. This activity will be developed thanks to the contributions of Alén Ayerdi, from Dromedario Records, and Aarón Romero, singer and composer of the band Linaje. The event will be moderated by psychologist, anthropologist, and musician Monty Peiró. On the other hand, Claudia Calvo, head of musical content at the Riyadh Air Metropolitano stadium in Madrid, will give a class on managing shows in large venues. It should be remembered that Atlético de Madrid's stadium has hosted Bad Bunny's residency and concerts by bands such as The Weeknd, Rels B, Kanye West, BTS, or Alejandro Sanz, among others, in recent months. Finally, the role a promoter must play and the challenges they currently have to face will star in the last of the training sessions of the Trovam+ program. In this case, the workshop will be taught by Barnaby Harrod, director of Mercury Wheels, a production company integrated into the structure of Live Nation Spain. Journalist Carlos Pérez de Ziriza will be in charge of directing the conference.