Thursday, 12 November 2026
Presentation of the Trovam 2026 Fair
PRO Coffee with AIE
Pitching: AIE Welfare and Training Services (SAF)
Presented by Tatiana Romero, Head of the SAF Area
Round table: From showcase to ecosystem: the strategic role of music trade fairs
With:
Beatriz Traver, deputy director of Popular Music and Culture at the Valencian Institute of Culture (Generalitat Valenciana)
Lídia Hinojo, manager of the Mediterranean Fair in Manresa
Xavier Cester, director of the music area of the Catalan Institute of Cultural Enterprises (ICEC)
Miguel Ángel García, director of Radar Madrid
Moderated by: Arturo Paniagua, cultural journalist
The Trovam Conversations
Varry Brava
Modera: Arturo Paniagua, cultural journalist
PRO Cocktail with Navarra Music Comission (NMC)
Presented by Fernando Garayoa, NMC coordinator.
Dinar PRO
PRO Coffee with Es_Música
Pitching: Music By Spain and Girando por Salas
Presented by Celia Carrillo, director of Music by Spain, and Carolina Pasero, head of Girando por Salas
Pitchings: artist-manager
Alberto Domínguez (Dulzaro) - Adrià González (Latencia)
Júlia Soler (Les Testarudes) - Jordi Ramírez (Buenritmo)
Alba Blanco (La Perra Blanco) - Juan Diego Sanchis (El Mico Entertainment)
Carles Caselles (Romàntic Dimoni) - Cesc Domènech (Pro21Cultural)
Igotz Méndez (Hofe) - Mikel Amundarain (Last Tour)
Moderated by: Isa Monzó, cultural journalist
Presentation: FORMA - Manager Forum
Presented by Nuria Castañer, Manager
Presentation: ASVEM - Valencian Association of Music Companies
YOUR MUSIC IS ALREADY THE PROJECT. How to use AI to develop your artistic career, organize your business, and take your music further
Presented by Pedro Rodríguez, President of ASVEM
Presentation: Mapping of women and dissent in the music industry by Asociación MIM (Women of the Music Industry)
Presented by Paula Ráez, Celia Carrillo, and Marcela San Martín, members of the MIM Association
Friday, 13 November 2026
Benvinguda i acreditacions
Slow meetings: managers
Cristina Sastre (La Castanya)
Ester Herrero (Allau Management)
Iban Etxebarria (Mauka Musik)
Ignasi Estivill i Pol Baquedano (Montebello Agency)
Irene Rosselló (Neu al Carrer)
Jesús Calvo (Gazpatxo FestCultura)
Raquel Boullosa (Boullosa Management)
Selma Alabau (Hook Management)
Slow meetings: promoters
Ada Díez (Festival Truenorayo)
Cesc Domènech (Pro21 Cultural)
Dani Molina (Just Life Music)
Evarist Caselles (La Ex)
Iñaki Villagrá (Deleste Festival)
Isabel Villanueva (BIME)
Javier Egurza (SetList Live)
Laura Llamas (Serious Fan Music)
Quique Medina (Agència Districte)
Slow meetings: programming venues
Gema Sánchez (AIE)
Joan Rial (Mercat de Música Viva de Vic)
Lidia Hinojo (Fira Mediterrània de Manresa)
Mariam Varea (Nódul)
Martí Marfá (FiM Vila-Seca)
May Ibáñez (Circuit Viu)
Luis Óscar García (La Bohemia)
Álex Bachero (El Terra)
"Esmorzar" of young promoters
PRO Cocktail with the Professional Association of Agents, Promoters, and Managers of Catalonia (ARC)
Presented by Javier García, Manager of ARC
Backliners Meetup
By Juan Diego Sanchis, El Mico Entertainment With the presence of the backliners Nitro and Vikingo
Round table: The song after the song: production, authorship, and exploitation
Featuring:
Álex Juárez, member of Maestro Espada and music producer
Alba Fernández, Calaverita Records
Gina Navarro, legal professional at SGAE
Javier Herrera (Tracker Bits), content creator
Moderated by: Ana Gómez de Castro, PhD in Communication and expert in music industry strategy
Activity in collaboration with SGAE
The Trovam Conversations
La Bien Querida
Moderator: Rafa Cervera, journalist and writer
Dinar PRO
Debat ATPV: Problemàtica del soroll en els concerts: normativa, impacte social i propostes de millora.
PRO Coffee with Palco
Presentation by Pilar Portela, music and dance coordinator of the Axencia Galega das Industrias Culturais